first_img“We feel confident about the USD 500-million target “We feel confident about the USD 500-million target for 2018. Its coming from two factors — one is continued growth of the entertainment business, which was the hallmark of the Star business. We get 23-24 per cent market share every night. Its a market that is growing. In the last six months TV ad market grew 21 per cent, we over-indexed because of our strength,” Nallen said. “The second leg is sports, where big investment cycle is behind us. Going forward we have lumpy years because of the World Cup Cricket, but that wont interfere with us in getting our target. So we feel pretty good about it,” he added. Nallen ruled out major investment in Star in the near future. “Not much more investment (in Star). This year we grew the investment because we extended one of the sports franchises that we started, this local Kabaddi sport that has turned into a phenomenon in India. There is not a massive new incremental investment that we need for Star,” he said. Star India has so far invested over Rs 300 crore in the Pro Kabaddi League, including Rs 150 crore in its inaugural edition last year. PTI DS BEN ARS SOM PTPlast_img

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